CONTENT CREATION & STRATEGY
We currently run Wacaco's global marketing for the Minipresso. We create monthly premium content, on location imagery to build brand image as well as extend it's geographical reach. These photos integrate across all social platforms. We plan strategy for each month, as well as use a long term approach to grow Wacaco's social presence, manage all platforms, and ensure that engagement also leads to conversions.
The monthly content can also be integrated seamlessly into the brands web design, to further push a specific brand image.
We create weekly blogs featuring the product's different uses as well as partnering with complimentary brands. We partner monthly with high end coffee roasters to do cross brand promotions. We create blog content by utilizing are large network of writers, bloggers, and foodies.
We run monthly optimized ads across Google, Facebook, Twitter, and Pinterest to increase brand reach, awareness, target new markets, and increase conversions from likely customers.
Through contests and cross brand promotions we're able to extend reach through other brand's existing networks and expand our own. Through contests we can focus on the type of audiences that are most interested in our product, and target them and similar audiences in our marketing campaigns.
Added new income streams over the course of 4 months - Social Network, Paid Search, and Display saw huge increases as contributing to sales.
311% Follower Increase on Instagram as well as direct sales conversions from the app.